What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.
*Non-comedogenic. Due to the unique formula, some shifting may occur in transit.
(35.0 g / 1.14 oz)
ALABASTER
is pale with neutral pink undertones
PORCELAIN
is pale with neutral undertones
FAIR
is fair with cool undertones
IVORY
is fair with warm undertones
LIGHT
is light with warm undertones
BEIGE
is light to medium with neutral undertones
MEDIUM
is medium with neutral warm undertones
MEDIUM HONEY
is medium to tan with neutral warm undertones
HONEY
is medium to tan with warm undertones
GOLDEN
is tan with warm undertones
PECAN
is dark with neutral undertones
ALMOND
is dark with warm undertones
CINNAMON
is dark with cool undertones
CHESTNUT
is dark to deep with cool undertones
DEEP
is deep with neutral undertones
ESPRESSO
is very deep with neutral undertones
Use your index finger or the spatula to lift a pea sized amount of WTF. Apply the product directly to your face, avoiding the eyes, using either your fingers, the Skin Brush, or a dry sponge. Layer as needed. Follow up with The Face Pencil or The Neutralizer Pencil for added coverage to dark spots, redness or blemishes along the face as well as concealing under eye darkness. Pro Tip: Since WTF offers rich nourishment, try skipping your usual moisturizer before applying it.
Bobbi's Tip:
Some people may need two shades of WTF; one for summer months, one for winter months, or a mix of both for the times in between.
Sodium Hyaluronate
Sodium Hyaluronate: Known as the super moisturizer that helps to retain moisture, improve elasticity and firmness of dry skin, minimizes appearance of fine lines and wrinkles, and hydrates for a supple look.
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